Why Study Finance?

• Marketing and Finance
– Marketers have to work with budgets
– Need to get greatest payoffs from marketing expenditures and programs
– Cost and Benefit analysis of projects
– So finance is vital for
• Marketing research
• Design of marketing and distributions channels
• Product pricing
• Accounting and Finance
– Accountants are required to make financial decisions as well as understand the
implications of new financial contracts
– Financial analysts make extensive use of accounting information
• Management and Finance
– Business Strategy is always disastrous if financial planning is not adhered to .